Website Design Services
You need an SEO company with a proven track record of results. We're that company.
Since 2003, Marcel Digital has established itself as a leading SEO agency, adapting to every algorithm update and enhancing hundreds of websites across diverse industries. We deliver outstanding results through tailored SEO audits, strategic development, and comprehensive keyword research, ensuring your website aligns with search engine best practices.
Our dedicated team drives results in holistic content marketing, optimization of local SEO channels, and mobile/page speed enhancements. As a leading SEO agency in Chicago, we personalize every SEO service to meet your specific needs, ensuring optimal integration and performance improvements.
Partnering with Marcel Digital gives you access not only to our SEO experts but also to our full suite of digital marketing and web development professionals. We handle all aspects of SEO, from technical site adjustments and content creation to ethical link building and local citation building. Our collaborative approach means we work alongside your marketing team, regardless of size, to prioritize and implement SEO tasks effectively.
Additionally, our SEO teams are CMS agnostic, optimizing sites across various platforms including WordPress, Sitecore, Joomla, and more, ensuring flexible and robust SEO solutions.
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SUCCESSFUL SEO MIGRATIONS
150+
SUCCESSFUL SEO MIGRATIONS
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SUCCESSFUL SEO MIGRATIONS
150+
SUCCESSFUL SEO MIGRATIONS
How We Operate
At Marcel Digital, our expert team crafts SEO services that elevate your digital presence, focusing on three core pillars: Technical SEO, Content Creation, and Off-Page SEO. Our approach provides comprehensive coverage essential for effective search engine optimization.
We create a detailed, prioritized roadmap, integrated into our project management tools, ensuring precise coordination and timely execution of all SEO tasks.
Each SEO campaign at Marcel Digital is customized to meet your unique needs. As a leading SEO agency in Chicago, we offer a suite of services that significantly enhance search engine visibility and deliver measurable results. Whether providing local expertise in Chicago or managing a global strategy, our team is committed to excellence.
Technical SEO
Search engines constantly evolve in how they crawl and index websites, which is why optimizing the code and structure of your site is crucial. Ensuring your website is primed for search engines enhances your chances of higher rankings.
Our process begins with a comprehensive SEO audit. This audit serves as a detailed roadmap, outlining prioritized steps to optimize your website and establish a baseline for continual SEO enhancements.
Whether integrating with your development team or deploying our in-house experts, we tailor our involvement to meet your specific needs for implementing these recommendations effectively.
Our technical audits analyze the following:
- Website Markup: Ensuring clean, structured HTML that aids search engines.
- Crawlability and Indexability: Facilitating easy access and indexing of your content by search engines.
- Site Architecture: Organizing your site’s structure for both user experience and SEO.
- Mobile Friendliness: Optimizing your site for mobile devices, a critical ranking factor.
- Link Portfolio: Assessing and optimizing inbound and outbound links.
- Structured Data Markup: Implementing schema to enhance search visibility.
- Image Optimization: Ensuring images are optimized for speed and SEO.
- Penalty Assessment and Recovery: Identifying and mitigating any search penalties.
- Local SEO: Optimizing for local search results.
This audit will provide you with the steps necessary to make your site search engine friendly and start you down the path of a well-ranking, optimized website.
Our team will also keep track of those pesky algorithm updates for you so we can stay on top of search engine best practices and you can stay focused on your work.
Content for SEO
At Marcel Digital, we understand that Google prioritizes rich, indexable content. The more quality content your site provides, the better your chances of being recognized by search engines as a relevant source for user queries. As search algorithms evolve, they are more effectively pinpointing and promoting the best content available on the web.
While the technical structure of your website is crucial, search engines also emphasize the importance of creating valuable, meaningful content that engages and benefits users. This involves more than just producing large quantities of content; it requires deep research, strategic optimization, targeted distribution, and thorough performance measurement to truly attract, inform, and convert your audience.
Our SEO services include a comprehensive suite of content optimization tactics designed to enhance your online presence:
- Full Content Marketing Strategy Development & Execution: Crafting tailored content strategies that align with your business goals.
- Comprehensive Keyword & Search Intent Research: Identifying the terms and queries your target audience uses to ensure your content meets their needs.
- Content Mapping: Organizing content to align with user intent at each stage of the customer journey.
- Content Optimization: Refining content to boost visibility and engagement.
- User Experience & Conversion Optimization: Enhancing the user interface to improve interaction and conversion rates.
- Integration & Collaboration with Your Content Team (if applicable): Working closely with your in-house team to align efforts and maximize outcomes.
By producing and optimizing relevant content, Marcel Digital not only bolsters your Onsite and Offsite SEO but also increases your chances of ranking higher in search results. As a leading SEO firm based in Chicago, we ensure your content strategy integrates seamlessly with broader SEO initiatives to drive success.
Off-Page SEO
Not all impactful SEO work happens directly on your site. In fact, crucial elements of SEO occur off your website. Google’s algorithm evaluates the volume and quality of external links pointing to your web pages to assess your credibility as a content source. This component of SEO is known as “Offsite SEO.”
Success in SEO, particularly for an SEO firm in Chicago like Marcel Digital, heavily depends on external factors such as the quality of links directing back to your website, your brand’s online properties, and how users interact with your brand across the internet.
Our expert team devizes comprehensive offsite SEO strategies, employing tactics such as:
- Ethical Backlink Building: Creating valuable, natural links to enhance your site’s authority.
- Link Reclamation: Restoring lost or broken links to retain valuable SEO equity.
- Nefarious Backlink Elimination: Identifying and removing harmful links that could impact your SEO performance.
- Local SEO Services: Optimizing your presence in local search results to attract a regional audience.
- Anchor Text Optimization: Fine-tuning the visible, clickable text in hyperlinks to boost relevance.
- Branded Mention Monitoring: Tracking and leveraging mentions of your brand across digital platforms.
- Targeted Content Distribution: Ensuring your content reaches the right audience to maximize impact.
- Penalty Recovery: Helping your site recover from penalties due to previous SEO infractions.
Executing effective Offsite SEO requires significant expertise and time, as it involves building relationships and enhancing your online authority. At Marcel Digital, a premier SEO agency, we have the experience and skills necessary to maximize your off-page SEO impact.
Frequently Asked Questions about Our SEO Services
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SEO Case Studies
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